About
T: +323 302 1708 : info@mch-creative.com
Highly experienced Creative Director and Business Developer with over 16 years of industry expertise. My diverse background includes in-house and freelance work for a wide range of clients, including major brands in sports, entertainment, and retail. I have a proven track record of leading teams of designers to execute and plan successful advertising campaigns and brand initiatives, while constantly seeking out new, innovative ideas to help businesses thrive. My past clients include notable names such as Nike, Samsung, Vans, Pepsi, Mountain Dew, Forever 21, Playboy, Pixar, Disney, Dreamworks, NBA, NFL, Nascar, DC Comics, Marvel, Fisher Price and Gap.
Working Experience
ACCU-Power – March 2022 – Current | Creative Director / Business Developer:
As the Creative Director and Marketing Lead at ACCU-Power, a professional lithium-ion battery technology provider, I am responsible for guiding the development of creative guidelines and managing all creative work related to marketing efforts. This includes print collateral, booth design, photography, video, websites, email campaigns, television and radio advertising, and other creative tasks. In addition to these responsibilities, I also lead the brand development efforts, and am responsible for planning, developing, and overseeing the overall business development strategy to ensure the company’s financial success. I also work closely with the sales and marketing teams to conduct regular market research, attend educational programs and conferences, and build strong relationships with clients and industry professionals. Additionally, I am responsible for managing and training team members on the use of Shopify’s back end, and for supporting them in their roles.
OxyHealth – Jan 2019 – March 2022 | Creative Director / Business Developer:
As the former Creative Director and Business Developer at OxyHealth, I was responsible for leading the company’s creative direction and business development efforts. My role involved overseeing and directing all creative work related to the company’s marketing efforts, including the development of print collateral, trade show booth design, web, social media, email, and digital marketing campaigns, as well as video and photography. My strategic business decisions and partnerships helped to drive significant revenue growth through the expansion of clinics and increasing profitability. My expertise in creative direction, graphics, photography, video, book design, multimedia, marketing and digital branding helped to enhance the visual appeal and branding of industry leaders such as MAPS and IHA (medmaps.org, ihausa.org) medical conferences, positioning them as leading events in the industry. I was also able to lend my expertise to other projects and initiatives to help organizations to reach their full potential
Honest Agency Advertising – Sep 2018 – Jan 2019 | Creative Director
As the Creative Director and Business Developer, I was responsible for leading the creative direction and business development efforts for a wide range of organizations. My role involved helping nearly 100 organizations build authentic brands by assisting them in defining their purpose and clarifying their messaging. I was able to develop innovative ideas for advertising and promotional campaigns, effectively pitch concepts to clients and oversee several projects from start to finish, ensuring they were completed on time and to the highest standard. My ability to manage multiple projects, meet deadlines, and deliver high-quality work has been key in building strong relationships with clients and delivering results that exceeded expectations. My passion for creative problem-solving, my ability to communicate effectively with clients and my expertise in branding, marketing, and business development have enabled me to make a significant impact on the organizations I have worked with.
EXCEPTIONAL CHILDREN’S FOUNDATION (ecf.net) APR 2017 – FEB 2018
Creative Director/Marketing Manager
As the Creative Director and Marketing Manager at ECF, I was responsible for leading the creative direction and marketing efforts for a company that specialized in providing the highest quality services for children and adults challenged with developmental, learning, and emotional barriers. My role involved overseeing branding, marketing, and eCommerce for the company, and creating and executing effective digital and print marketing campaigns, producing promotional videos, coordinating photoshoots, and overseeing graphic design. My goal was to help ECF stand out in the market and effectively communicate their mission and services to potential clients and partners. With my expertise in branding, marketing, and design, I was dedicated to creating impactful and effective campaigns that supported the growth and success of ECF and helped the company to reach its full potential
JAG PRECISION | Sep 2015 – APR 2017 | Creative Director/Marketing Manager
As the Creative Director and Marketing Manager of a leading tactical gear brand for the airsoft audience and first tactical brand, I was responsible for overseeing the branding and interaction design of the eCommerce brand(s) on the Magento platform. My role involved leading a small team of designers and developers to create superior products that enhanced the safety, accuracy, speed and performance of Law enforcement, Military, and Firefighting professionals. My goal was to create an impactful brand that resonated with our target audience and communicated the high-quality and performance of our products. I was responsible for overseeing the design and development of the eCommerce platform, ensuring that it was user-friendly and visually appealing, while also being easy to navigate. My expertise in branding, marketing, and interaction design, helped me to lead the team to create a successful and impactful eCommerce brand that met the needs of our customers and helped the company to reach its full potential.
LEHMAN MILLET | APR 2015 – AUG 2015 | Art Director:
As a Design and Creative Lead at a medical advertising company, I utilized my expertise to bring to life impactful marketing campaigns. From concept to execution, I was responsible for crafting visually appealing graphics and providing creative direction. In situations requiring additional support, I successfully delegated design projects to lead designers, ensuring seamless and professional results.
JUNK FOOD CLOTHING | JUN 2008 – Nov 2014 | Interactive Art Director / eCommerce Manager:
As an Interactive Media and eCommerce Manager, I oversaw and optimized operations utilizing the Magento platform. My extensive design background allowed me to effectively create eye-catching banners, emails, social media content, and marketing campaigns. As a leader, I directed a talented team of designers and developers and produced engaging digital media and lifestyle video catalogs for women, men, and kids. Additionally, I drove successful digital marketing initiatives by utilizing data analytics and staying up-to-date on industry trends.
SITV | SEP 2007 – APR 2008 | Art Director:
Designed and developed microsites. Oversaw print, web and marketing materials.
TOTAL CALL INTERNATIONAL, INC | Sep 2006 – aug 2007 | Senior Designer:
Designed all creative marketing content for a pre-paid phone service provider.
LUCAS DESIGN INTERNATIONAL | OCT 2005 – aug 2006 | Senior Designer:
Designed marketing materials and coordinated photoshoots
Education
(B.A) VISUAL COMMUNICATIONS |Sep 2001 – Mar 2004 Westwood College of Technology – Los Angeles:
School of Cinematic Arts | 2002 – 2006 University of Southern California, Los Angeles, CA: